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has
already risen to 67 cities in 47 countries since services started
in 1965.
Emirates also announced orders for more four-engined A340s, purchasing
two more ultra-long-range A340-500 and 18 of the larger A340-600.
higher gross weight aircraft, as well as leasing two A340-600 from
ILFC, the International Lease Finance Corporation. This makes Emirates
the launch customer for the A340-600 HGW.
The confirmed orders announced in Paris, along with those revealed
at the Dubai Air Show in 2001, bring Emirates' current total order
book to US$26 billion. The expanded order book will increase Emirates'
fleet to 125 aircraft by 2012 as part of its long term plans to
serve many new countries. The new jets will also boost flights on
existing routes to Australia, China, India, Indonesia, Malaysia,
Maldives, Pakistan, Philippines, Singapore and Thailand.
Were these orders for new aircraft, a prudent business decision
or was it sheer bravery? What ever may be the case, the wisdom of
such a dramatic decision will pay off when the good times come again.
Emirates have clearly shown its ability to turn vision into reality,
as its growth and success over almost two decades has shown. Emirates'
emergence as a global
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brand
reflects Dubai's vision to become the leading aviation hub of the
21st Century. By 2010 Emirates expects to carry 29 million people
and 1.5 million tones of cargo a year, one reason why it is now
the world's biggest buyer of new aircraft.
But Emirates is not the only Airlines in the Middle East to have
a vision of becoming a major player in the International Aviation
business. In fact, the Airlines industry in the Middle East and
the related air cargo activities do not seem to be much affected
by the ongoing hostilities in the world. Airlines in the Middle
East, on the contrary, continue to expand.
Emirates may be the undisputed leader in the passenger and air cargo
operations in the Middle East, but today it is facing stiff competition
from other airlines in the region. Qatar Airways, Gulf Air, Saudia
Airlines and Royal Jordanian are all actively developing their respective
passenger routes and cargo products.
Likewise, in support to the Airlines, airports and related ground
handling facilities as well as free zones are being expanded. The
jet fuel industry in the Middle East will also benefit from the
growth of the Airlines. Of special interest is the freighter expansion
by all the Airlines, especially Emirates Airlines and Qatar Airways
who
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| “The thinking
for some Airlines is, it is better to take a risk and be prepared
when the markets boom, then to play safe and get active only
when the market is booming.” |
have
followed Emirates to virtually all markets. It appears that Emirates
Airlines look set to have some serious competition from Qatar Airways.
According to a Dubai based veteran cargo Director of an Airline,
"The idea behind the freighter expansion in some Airlines is
to position them to take advantage of what a few in the industry
reckons is an imminent global recovery round the corner."
"As the world comes out of recession, the air cargo will recover
strongly, so the Airlines are gearing up for that by making capacity
available to key markets," he added.
When the recovery does come, those Airlines that have already put
the capacity in place will fly with full load, more often, while
the other Airlines will be scrabbling for capacity, in a 'freighter
market.'
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